Lavazza was established in Turin, Italy, in 1895, by the family of the same name who have seen the chronology and consumption of coffee and cafes over the last 120-plus years. When the café culture – a mainstay of Europe, the Middle East, South America – came to India, the concept was subsumed by restaurants.

And, even before the company formally established its presence in India by tying up with Barista and Fresh & Honest Coffee in 2007, they were working with local farmers here to source their main product.

“After Lavazza sold its stake in Barista in India, it has gone back to being a supplier of quality coffee beans, as well as machines and accoutrements. When we supply products, we also offer free tutorials on how to make a good cup of coffee,”.